Saturday, 19 October 2013


1 State minimizely, the name of the client and the name of the project. Also, provide a short summary of  
   the brief.

2 Keep your writing to the point 

3 Explaining the overall concept of your design 
    * What is it, who is it for (audience) 
    * In what context will it be used? 
    * Then go into details, giving reasons for the design decisions that you’ve made.

4 Remember – it’s a rationale (requiring the reasons or logic behind your decisions), not a description.
    *  explain why you’ve done it, referring 
        > Creative brief
        > The audience
        > Research
        > The information that is to be communicated.

5 Make sure every choice you’ve made should be relevant to the brief. 
    * What effect does the colour/font/technique have? 
    * What does it communicate?

By : Carol Aitken MPub CGD, Co-Coordinator IDEA Program, Capilano University, North Vancouver

Tuesday, 8 October 2013

Ohhh.. i still don't believe it!!
Thanks to my lecturer En. Zul for inviting me to participate on this exhibition..
Without your guidance and advice, there's no me in me.
Thank you Mr. lecturer yang handsome.. :)
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